Salesforce AI Specialist Practice Exam

Data masking is a technique used to protect sensitive information by obscuring the original data with modified content. This functionality is essential in ensuring that sensitive data, such as personally identifiable information (PII), financial details, or confidential business information, is not exposed during processing.

When sensitive data is masked, it allows organizations to maintain data privacy and compliance with regulations without hindering the analytical capabilities or operational uses of data. For example, in scenarios where data needs to be shared for analysis, masking ensures that the sensitive elements are replaced with non-sensitive equivalents, allowing the processing to proceed without risking data exposure.

While the other options might relate to different aspects of AI functionality or could contribute to data protection, they do not specifically focus on detecting or hiding sensitive information prior to processing in the way that data masking does.